Trendspotting: four outerwear styles defining 2025

The outerwear landscape is fizzing with fresh energy, this season. From oversized puffers to the triumphant return of patches to denim, 2025 offers four eye-catching trends for savvy decorators. More than just fleeting fashion moments, they represent real market opportunities.

Here’s your insider guide to the four biggest trends shaping outerwear collections in 2025 and how you can make the most of them.

Streetwear style: bold puffers and windbreakers take over

Oversized puffers and windbreakers aren’t just having a moment – they’re defining it. It’s an unstoppable trend combining modern appeal and comfort for functional outerwear that looks fabulous.

The numbers don’t lie: the worldwide coats and jackets market is now worth over $110billion, with hooded designs attracting 67% of search interest in 2024–2025 and demand projected to rise 15–20% during this coming autumn and winter.

What makes this trend so compelling is its versatility. These aren’t just winter jackets –they’re smart statement pieces that customers can style with everything from casual joggers to tailored trousers.

Straight off the Ralawise rail

Want to sell trend-conscious outerwear that your customers actually want to wear? Then look no further than these streetwear styles that deliver both the look and the performance to drive repeat business.

Custom denim: patches are back in a BIG way

Patches are having their renaissance moment, with denim jackets presenting the perfect creative canvas. A key menswear trend for autumn/winter 25, called out by FashionUnited, the hunger for individual expression in a world of mass production is ALL about making a personal statement using patches.

Rather than buying more and more clothes, people are customising what they already have in a way that’s sustainable, creative and deeply ‘me’; and there are plenty of them,with Straits Research reporting: ‘The global decorated apparel market is estimated toreach USD 87.61 billion by 2032’.

Base jackets, ready to personalise

Base jackets, customisation services and completely decorated pieces – three revenue streams in one. Sustainable AND profitable, are you offering patch-ready denim yet?

Scandinavian minimalism: all clean, cool lines

Scandinavian minimalism is more than just about looking good – it’s also about feeling good; and Vogue Scandinavia feels good about it, too: ‘Scandinavian minimalism is alive and well on the SS26 runways,’ flagging ‘a return to classic Scandinavian form, with pared-down silhouettes and an influx of greige’.

We’re talking quality over quantity, sustainability over disposal, and timeless design overtrend-chasing. The colour palette? Again, more effortless Scandi-cool in off white, light asphalt, olive, sand and desert dust. Beautifully considered choices that reflect light, coordinate carefully, and age with grace.

Straight off the Ralawise rail

Want to serve customers who value conscious consumption and timeless style? Then Scandinavian minimalism is just the job – superior materials and carefully considered design. All premium pieces that more than justify premium pricing.

Candy-coated colours: bright, bold and unapologetically fun

Subtle? Forget it. 2025 is all about colour that makes you smile. Vibrant, candy-coated colours are glowing up outerwear, with W magazine highlighting that candy-bright shades, from magenta to pastel blues, are taking centre stage, including designer brands Miu Miu and Chloé. A fun, playful (and profitable) twist to the latest collections.

This isn’t just about being bright, it’s also about being optimistic. After years of uncertainty, consumers are gravitating towards bright, bold, mood-boosting colours. All lively and light. The psychology is simple: the more colourfully people dress, the more confident they feel. And people feeling fabulous means fabulous sales opportunities.

Straight off the Ralawise rail

Time to hop aboard the mood-boosting modern fashion train? Then candy-coloured outerwear – instant sunshine in a crowded marketplace – might be exactly the thing.

No competition – just four ways to win

The four trends we’ve covered don’t compete – they’re complementary, with smart, stylewise decorators already winning across all of them.

The question isn’t whether people want in (they do) – it’s whether you’ll be ready with the designs that people want.

Time to explore these trends as part of your own collections?