CREATE YOUR PERFECT COLOUR STORY WITH THE BELLA+CANVAS VP OF DESIGN!

Building your brand’s very first colour story can feel overwhelming. With over 300 colours at BELLA+CANVAS, how do you express a colour story that feels right for you?

Tory Lowitz, BELLA+CANVAS VP of Design, suggests you “consider an array of colours that offer a combination of textures, richness, vibrancy and wearability.”
But how do you get there?

Read on to discover the steps.

1. START WITH WHAT YOU LOVE

Ultimately, you need to love your colours and believe they’ll work. Trust yourself, committing to those colours you love.

The Unisex Jersey crew neck t-shirt (CV001) and Unisex heather CVC short sleeve t-shirt (CV01H) offer the most extensive colour range in the BELLA+CANVAS collection. The CV001 includes exclusive colours like Silver, Soft Cream and Ocean Blue, while the CV01H features
43 Heather colours.

BELLA+CANVAS has updated the Unisex drop shoulder fleece (BE045) and Women’s racerback cropped tank (BE127) to include seasonal trends like Heather Sand Dune, Heather Deep Teal and Heather Orchid.

2. DON’T IGNORE THE BASICS

“Data from the last 30 years says that black garments sell 40:1 over other colours, no matter what product you make,” explains Tory. “My suggestion for small startups would be to consider introducing black in your colour story.”

With black available across almost every BELLA+CANVAS style, we’ve rounded up our best-selling styles in this colour.

Unisex triblend ¾ sleeve baseball t-shirt (BE100)

A classic baseball tee with raglan ¾ sleeves takes on a fresh update with super-soft blends of combed and ringspun cotton.

Flowy racerback tank top (BE089)

Go with the flow in this go-to tank, made from our exceptionally soft poly-viscose blend, in a flattering draped silhouette.

The favourite t-shirt (BE076)

A women’s go-to tee that fits like a well-loved favourite. Crafted with ringspun cotton – the best blank canvas
for printing.

Unisex Jersey tank top (BE104)

This must-have unisex tank top is updated with a modern fit, featuring a rounded neck and designed with superior combed and ringspun cotton.

3. KNOW YOUR COMMUNITY

Who are you designing your product for? “Consider the community members who could wear it,” advises Tory – and keep them top of mind throughout the product development. As your partners in this process, BELLA+CANVAS specifically produce colours for which they see a strong potential market. Consider which collection of shades feels suitable for your customers.

“Colour inspiration just keeps flowing, it’s not finite. Every day, the context with which we see the world change – it’s constantly evolving.”

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4. KEEP IT CONSISTENT

Producing consistent product goes a long way in maintaining trust with your customers over time, so “make sure you can repeat your colours in production,” says Tory. Fortunately, BELLA+CANVAS takes on the heavy lifting here, adhering to the highest quality standards in the industry to help you deliver the most consistent product possible to your customers with each sale.

“Colour inspiration doesn’t need to be another colour. It could be a feeling, an experience, something metaphysical, a cerebral thing translated through colour.”